The Way of Living 24

PHOTOGRAPH BY NÖN BY KIM

Creating a user centered experience

for a global platform.

The Way of Living 24 (TWOL24) is a curated platform, showcasing global independent brands within one collective. Objective being to slow down the trend-sensitive consumption and support young and innovative talent in fashion, photography and lifestyle.

 

I was asked to help rebrand TWOL24 and create ways to curate the platform, giving the site a more personal and user-centered feel. Therefore I explored the experiences of buying clothes and art in small expensive boutiques versus today’s online shopping behaviour.

DATE: FEBRUARY 2015

CLIENT: THE WAY OF LIVING 24

ROLE: RESEARCH, CONCEPTING, VISUAL DESIGN

PERSONALIZED

LANDINGSPAGE FOR HIM

PERSONALLY CURATED PAGE

BY HIM

Inspired by self curated platforms like Pinterest, I focused on giving the audience different ways to tell TWOL24 what they would like to see more of.

By using their online favorites, buying history and behavior on the site, TWOL24 is able to create a personal landings page that changes every time you visit.

PERSONAL CURATED PAGE

FOR HER

PERSONALLY CURATED PAGE
BY HER

The Way of Living 24

Interactive Magazine