Online Fuel

PHOTOGRAPH BY JEREMY CAI

Creating an online fund-raising platform for the offline artists of tomorrow.

BLEND\BUREAUX has always been a springboard for aspiring artists, creating new ways for them to expand their network. Whether this is through a magazine, an online community or in this case: a fundraiser, BLEND strives to support the creative industry.

 

This is a concept that I created for BLEND, giving an idea of what the fundraiser could look and feel like. The focus was on creating a strong and bold personality, combined with adventurous and daring copy.

DATE: SEPTEMBER 2015

CLIENT: OWN VISUAL CONCEPT, FOR BLEND\BUREAUX

ROLE: ART DIRECTION, VISUAL DESIGN

 

COUNTDOWN

IN HOURS

Using black and white as primary colors, gives the site a blanc canvas look, making the artists content stand out. The boldness comes from the very distinctive font and bright color gradients. These colors represent the growth and progress of an artists project.