PHOTOGRAPH BY BARRIE HULLEGIE
Turning an offline art gallery experience into an e-commerce platform
Nowadays people buy less and less pieces of art, mainly because of high prices and being bad serviced. BLEND\GALLERY believes that affordable yet high-quality photography should be available for everybody.
This is why they started the first online gallery that offers affordable art from worldwide established photographers, while using a limited number of 1000 numbered and signed copies for only €250.
I was asked to revisit the concept of experiencing art galleries and buying art in general, and turn it into an online experience.
DATE: SEPTEMBER 2015
CLIENT: BLEND\GALLERY BY BLEND\BUREAUX
ROLE: ART DIRECTION, VISUAL DESIGN
OTHERS: JURRIAAN BAKKER, MEREL HILLE
By using a lot of whitespace, the focus was always on the photography. Using elements as seen on Tumblr, the gallery feels like a page of inspiration for your empty wall.
Also, by zooming in on the number of the signed print, potential buyers would be more easily triggered to buy the art piece (seeing as it’s close to being sold out).
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